The Importance of Branding

Whether you’re an influencer, pyramid schemer, new entrepreneur, freelancer, realtor, or carpenter, branding is a key part to the success of your business. For those who don’t know, branding is the wireframe behind your business. It is the underlying impression and the essential principle your company gives your customers.

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Kate Smerdon
48 Hours In Montreal

Two days in the second largest city in Canada? Sign me up. Sure two days doesn’t really sound like much, but as the summer begins to wind down, and holidays dwindle, you do what you can to savour the last bit of your summer. If you focus on the highlights, make the most of your visit and plan your time properly, (this list should definitely help) you won’t be disappointed with what you can see or do. 

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Kate Smerdon Comment
The Ultimate Girl’s Day

This year I was lucky enough to experience the National Women’s Show for this first time as an official event blogger. For those of you who don’t know, the National Women’s Show is Canada’s largest consumer event for women, making it the ultimate girl’s day for you and your girl gang.

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Kate Smerdon